And so the race to announce the quirkiest food product for the festive season has begun. This time, forget pigs in blankets flavoured crisps...now the Co-op brings you cauliflower cheese flavoured crisps! Thoughts? Either way, it's great PR for the brand tyla.com/tasty/food-and…

Urgently looking to speak to a family in Norfolk or Suffolk where they've been unable to get help for a young person with an #eatingdisorder. deborah@lexiaagency.co.uk

We're looking for a #school #academy or #college in the #Cambridgeshire area of the #UK to collaborate on an initiative concerning #mentalhealth and young people. Can you help? Email deborah@lexiaagency.co.uk

As we approach the last weeks of the year, now is a great time to be thinking about your 2020 content and PR strategy. We're offering workshops for internal comms teams and small businesses who may want more help to plan ahead. Contact us for details. #PR #storytelling #media

Our client is looking to appoint mental health practitioners as part of a really exciting project in the East of England. If you're a #mentalhealth #nurse or a practitioner looking for a great new opportunity, drop us an email to hear more. deborah@lexiaagency.co.uk #suffolk

Today we're providing a workshop for a B2B business seeking to deploy better tactics around its #PR, #Storytelling and content. This session will help transform their #communication to the #media, but direct to their clients and community too.

Don't forget to have your say on the future of @EastonOtley. The consultation closes at Midnight tonight. Your contribution is really important and helps shape the future of land-based learning. #suffolk #eastonotley #landbasedlearning #agriculture eocmerger.co.uk

Suffolk Action Week is a terrific initiative to encourage us all to consider ways in which we could #volunteer within our community. Use this week to see what skills and time you could offer. #volunteering #suffolk #suffolkactionweek #community twitter.com/DeborahWatsonP…

The great #Brexit debate has opened up many divides. Today, we're with a client positioning #media relations opportunities on how this has impacted personal relationships more significantly than you might think. #PRlife #media

Well done Charity Comms on producing this specific guide for #PR practitioners and noting the potential for the 'keyboard warrior' / 'always on' nature of the work and its demands. thirdsector.co.uk/charitycomms-p…

A fabulous meeting in Suffolk this morning, kickstarting our Friday and coming at the end of a terrific week of client wins and project wrap-ups. How's your #weekendeve? #PRlife

We're very much looking forward to spending our morning with #business leaders in the voluntary sector, and in particular, discussing health and wellbeing. Now, more than ever, there's huge emphasis on the #VCSE being able to deliver in response to statutory service reduction

If you're in the #Wickhammarket or #woodbridge area of #Suffolk and visiting a @EoECoop, please do support the #socialenterprise @wearewednesdays which supports & educates re #eatingdisorders. 1 in 5 schoolchildren experience an e.d. #mentalhealth twitter.com/DeborahWatsonP…

You can be sure plenty of PR agencies around the world this morning are busy discussing 'what would we have advised Ben Stokes to say or do'? and 'would we be taking the press to task this morning'? Will this be another legacy disaster in readership & loyalty for The Sun? #media

Does the helm of your business or organisation position themselves as a voice of authority on media worthy topics? Personal narrative from within corporate organisations can make such a difference in encouraging stakeholder engagement. #PR #Communication #storytelling #content twitter.com/DeborahWatsonP…

Ah yes...the joys of the Press Trip. Anyone else had horror stories - either as the PR managing the journalists, or the journalist having a nightmare trip? 10 day QE2 trip & night partying in Greenwich Village, NYC is our best! #PR #journalist prweek.com/article/159686…

All of a sudden it seems it's become the 'in thing' to feature nostalgia in your #marketing tactics. Tesco have made it a key feature of their campaign, and now Mars brings back the Marathon... metro.co.uk/2019/09/15/sni… #marketing #campaign #PR #advertising

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Reputation Management

Reputation management is how you control your organisation’s reputation.

With the rise of the internet, the power of SEO, and the large-scale emergence of social media, a paradigm shift to online reputation management is focal to most corporations.

Benefits of Reputation Management

Offline and online reputation management covers many core aspects of business operation. Your reputation is critical to your business success, profitability, trust, customer retention, and staff morale.

The public are more likely to trust a brand with a good reputation. Brands with poorer reputations are likely to suffer, even more so with the mass use of social media and the powerful comments made by influencers dictates what we do online.

Credibility is key. Industries are competitive and being the big fish here definitely helps. Credibility has a number of knock-on effects such as trust, positive reviews, top SEO results. Ergo, this leads to a stronger reputation.

Online, especially in ecommerce, customer retention is core to success and profitability. High ratings and high-volume high ratings make you look good. And, good looking businesses can capture new shoppers, users as well as maintain a current crop of valued visitors. Bad reputation? Yes, you may not enjoy these same benefits.

Search engine results can be a blessing. You have the control to dictate how the online sphere sees you. You create the content around the topics you want to be discovered on. You phrase it to match company mission statement and to match your audience’s’ interests so that people genuinely find your content relevant. Your control over your search results can influence the decisions of potential customers.  

How We Can Help

At Lexia, we don’t just help you shout your successes from the rafters, but help you consider the impact on all of your stakeholders.

Building, maintaining, and improving reputation require different areas of expertise. Whether it be word of mouth, digital, social, the impact on reputation is still the same. Often one of two ways, positive or negative, reputation management companies can be relied on get your brand image in good public standing. Reputation management may be required as a result of a corporation crisis, but don’t worry, we can help you with that too.

Our extensive set of services also includes copywriting, media training, public relations, and more.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Contact us now to discuss how we can protect your reputation.