Our client @TheMagnusGroup makes it into the media time. This time, captured in @SuffolkBusines3 talking about the role the company will play in a UK wide logistics effort during #Covid19 suffolkbusiness.co.uk/news/logistics…

Take a read of how our client @CASuffolk are helping local groups and organisations do their bit in the face of #Covid19. ukdirectormagazines.co.uk/knowledge-base… #suffolk @SuffolkDirector

Having been hearing from various new and existing clients this weekend about their work in the fight against Coronavirus, we start the morning with the BBC confirming a live media opportunity for our fabulous logistics business client. #PR

We may be in unprecedented times, but the nature of society's current experience has led to some great community collaboration. A great chat on @BBCSuffolk just now with @MarkGlennMurphy as @CASuffolk calls for groups and initiatives in #Suffolk to get in touch & register

Great to see the collective call from @CASuffolk and @suffolkgiving @SuffolkALC to find out what fabulous initiatives are being created in the #Suffolk community during #Covid19 suffolkbusiness.co.uk/news/communiti…

One brand, one opinion. How is Covid-19 affecting the approach to marketing? Do you shift your focus to tap in to the current society wide angst, or play the long game? #Pr #marketing warc.com/newsandopinion…

Great to see @CivilSocietyUK featuring the news of Laura Squirrell's appointment at @suffolkcarers #charity #PR civilsociety.co.uk/news/who-s-mov…

Despite all the uncertainty and fear circulating in the business arena right now, we're delighted to be today finalising the branding of a new healthcare organisation preparing for launch in April. #PR #marketing #design #brand #health

A great photo opportunity for one of our clients this week. Here's just one of the pics taken of a team exercise set for military engineers, and involving use of our client's innovative product. #PR #business

test Twitter Media - A great photo opportunity for one of our clients this week. Here's just one of the pics taken of a team exercise set for military engineers, and involving use of our client's innovative product. #PR #business https://t.co/qlFUZKq387

Great bit of media attention here from @SuffolkBusines3, capturing the new that @CASuffolk has confirmed its new Chair of Trustees. #PR #business #suffolk suffolkbusiness.co.uk/news/kevin-war…

One week since the superb TV coverage for @wearewednesdays, here they are again, this time featured in @IE_Today ie-today.co.uk/Article/framli… #eatingdisorders #PR #media

This week we're carrying out two crisis-ready audits for companies wanting to know how they would handle the media in the face of a major issue. When was the last time you considered media training? #reputation #PR #training #business

Thanks to @SuffolkBusines3 for featuring the #news that @suffolkcarers has appointed Laura Squirrell to a senior role at the organisation suffolkbusiness.co.uk/news/suffolk-f… #PR #business #suffolk #suffolkfamilycarers

Did you spot this great media coverage for @wearewednesdays ? #media #PR #health #charity

We're loving this image of the two fabulous entrepreneurs behind #Suffolk #business @LanguageTownIps. Do check them out if you're after language tuition. #PR #education

test Twitter Media - We're loving this image of the two fabulous entrepreneurs behind #Suffolk #business @LanguageTownIps. Do check them out if you're after language tuition. #PR #education https://t.co/1wImsIwu2N
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Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.