We're kicking off this morning with a client content session, discussing various communication channels and planning for the organisation's next few weeks of storytelling. Happy Monday to you all! #business #PR #newweek #content

Could your #charity or organisation in #Suffolk benefit from understanding #volunteering better? Could you be getting involved in a county-wide campaign to celebrate the incredible work being carried out here by those who give time? communityactionsuffolk.org.uk/volunteering/s…

Fingers in your ears if you don't want to hear mention of the 'c' word! Ah yes, it's on the horizon. We've already had #journalists contacting us in recent weeks to discuss #PR opportunities for some of our clients. #christmas #marketing internetretailing.net/themes/themes/…

Do we have any #journalists specifically looking at new angles on #menopause and / or hormonal and dietary links? We've a great client keen to chat at length on this topic. #PRrequest #casestudy

A fabulous workshop this morning, helping a large voluntary sector organisation explore scope for their #PR and #communications activity in the year ahead. Sessions like this are so valuable to aiding creative #storytelling within a #business.

Some great coverage here from @EADT24, capturing @CASuffolk CEO @chrisabraham36 talking about the dire shortage of youth-focused clubs and hubs in #Suffolk. Thanks to Andrew and the team for sharing this voice of authority piece. #PR #countyissues #news eadt.co.uk/ea-life/chris-…

It's nearly time to wrap another week, and we're thrilled to be ending on a high point this Friday, having secured a great new contract, and completed a large global-focused project repositioning a company's tone of voice and #communications output. Have a great weekend! #PR

Are you forgetting to make the most of the summer silly season? this could be a great time for some active PR for your brand? Want some help with #storytelling ideas? We have the capacity to run workshops for you and your team this summer. Get in touch. #PR

Great to hear @CASuffolk discussing on @BBCSuffolk how much they can do to help support communities develop ways to increase connectivity in the face of so many closures and the threat of social isolation. A fabulous client doing great things for the county of #Suffolk.

It's a workshop delivery kind of day today. We'll be armed with today's newspapers and asking a team of senior managers to consider the merits of #PR, the tactics, and why storytelling should be an everyday aspect of today's business world. #PR #communication

Take a read of the comments of @DeborahWatsonPR and @chrisabraham36 here in @EADT24, talking about a new political era & how #charities & #voluntarysector might be best served & supported. eadt.co.uk/ea-life/debora… #charityhour #socialenterprise #suffolk #wednesdayschild #CAS

Are you a #journalist writing about #edtech and how the classroom and learning experience is changing? We're working with another great #PR client in this space and would be keen to help you. #PRrequest #mediasource #education #technology

Thanks to @chrisabraham36 for this insight. A link here to an invaluable FREE resource for the county of #Suffolk if anyone is looking at their #fundraising opportunities idoxopen4community.co.uk/suffolk twitter.com/chrisabraham36…

We're helping a number of our #thirdsector and #charity clients with the writing of their bids and grants (being the wordsmiths we are!). Anyone have any experience of & success with the newly introduced @DSC_Charity #FundsOnline resource? Grateful for thoughts. #PR #content

Some more superb client coverage over the weekend. Thank you @rossebentley and the @EADT24 for capturing the event run by @RidunaPark and #GreenerGrowth. #suffolk #environment #business #PR #community eadt.co.uk/business/biodi…

You've just 48 hours left to get an entry in for these #awards in #Suffolk. @CASuffolk has been successfully honouring our region's #voluntarysector heroes for years, & now the awards get a fresh look & feel as part of a collaboration.Get your entry in. suffolkcommunityawards.co.uk

Phone: 07974 359001

Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.