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Can you help our client @wearewednesdays with some media opportunities? We're looking to hear from students at university who are living with an #eatingdisorder and who feel particularly anxious about the threat of not getting home for Christmas. #PR #media

Christmas already? You better believe it. @nichecocktails is just one of our clients for whom we're focusing heavily on festive media content in the coming weeks. Happy to hear from any #journalists writing #Christmas editorial. We've some great clients & casestudies. #PR

test Twitter Media - Christmas already? You better believe it. @nichecocktails is just one of our clients for whom we're focusing heavily on festive media content in the coming weeks. Happy to hear from any #journalists writing #Christmas editorial. We've some great clients & casestudies. #PR https://t.co/lKMI5RxpX1

Working on more news today from our client @RidunaPark. In the midst of all the challenge which is being faced by various businesses, it's great to see new companies moving in to this modern development in Suffolk. #clients #business #PR

test Twitter Media - Working on more news today from our client @RidunaPark. In the midst of all the challenge which is being faced by various businesses, it's great to see new companies moving in to this modern development in Suffolk. #clients #business #PR https://t.co/lnmEBrgM6g

So exciting for @wearewednesdays . We're thrilled that our role in raising the profile of this not for profit has led to them being requested to participate in this major academic study. #PR is so much more than writing press releases. #SocEnt twitter.com/wearewednesday…

Another significant business initiative by our client @rolandplastics. Thanks for featuring this story of the solar installation @SuffolkBusines3. Project part funded by @BeeAnglia #suffolk #business #PR #energy suffolkbusiness.co.uk/news/suffolk-f…

New product offering from our client @nichecocktails. Just in time for all your Christmas gift preparation, the company has revealed its Pick N Mix option. If you're a #journalist or #foodanddrink #blogger preparing seasonal content, get in touch. #PRrequest #journorequest

test Twitter Media - New product offering from our client @nichecocktails. Just in time for all your Christmas gift preparation, the company has revealed its Pick N Mix option. If you're a #journalist or #foodanddrink #blogger preparing seasonal content, get in touch. #PRrequest #journorequest https://t.co/dutEambJCF

We have a really interesting project coming up for a #charity client, which could be of interest to #actors and #performingarts students. If you're based in #Suffolk & this grabs your attention, please email deborah@lexiaagency.co.uk

Take a read of the latest blog from the CEO of our client @CASuffolk. For diversity in the #VCSE sector, the time is NOW. communityactionsuffolk.org.uk/chief-executiv… #diversity #charity #voluntarysector #PR #content

Watch this space for news of our expanded team of experts. Got an internal comms need? We can support you with that. If you've a query about internal communication, as well as external PR, please feel free to drop us a line and arrange a confidential chat. #PR #business #suffolk

We're looking to work with the producer of a canned mocktail or non alcoholic niche beverage for a giftbox concept for our client. Can you help? Email deborah@lexiaagency.co.uk #PRrequest #journorequest #cocktails #mocktails #alcohol #giftbox

Fretting you missed the #awards deadline for the Norfolk Business Awards? Fear not. There's been an extension. Let us know if our team can help you frame your entry or decide whether other awards should be on your radar. #PR #business #awards norfolkbusinessawards.co.uk

Good to see media keen to have conversations with @wearewednesdays and its service users. If you're a #journalist writing about #eatingdisorders and the impact created by the pandemic, or the #NHS insistence on #BMI diagnostic, email debbie@wednesdayschild.co.uk #journorequest twitter.com/wearewednesday…

It's not so long since our client @nichecocktails announced their thirst-quenching passion fruit daiquiri for the summer. Well, in the weeks ahead you can expect several more announcements of product innovation. Watch this space. #PR #foodanddrink #PRrequest #journorequest

test Twitter Media - It's not so long since our client @nichecocktails announced their thirst-quenching passion fruit daiquiri for the summer. Well, in the weeks ahead you can expect several more announcements of product innovation. Watch this space. #PR #foodanddrink #PRrequest #journorequest https://t.co/Cb4ZCgCFYV

This virtual conference is shaping up to be a really impressive event. Huge applause to our client @CASuffolk for shifting this into an online concept to help more in the VCSE sector benefit from vital knowledge-sharing at this key time.#PR #fundraising suffolkbusiness.co.uk/charity/suffol…

Have you discovered #fishing over lockdown? Were you back to your #angling hobby over the bank holiday weekend? If you've not yet discovered our client @DanglerUK, now is the perfect time to get on to their unique global platform & sell or buy in time for #Christmas. #business

test Twitter Media - Have you discovered #fishing over lockdown? Were you back to your #angling hobby over the bank holiday weekend? If you've not yet discovered our client @DanglerUK, now is the perfect time to get on to their unique global platform & sell or buy in time for #Christmas. #business https://t.co/cPa5vJfyGM
Phone: 07974 359001

Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.