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Are you interested in becoming a supplier to our client @wearewednesdays? This #socialenterprise has been supported by @UnLtd & sends out #wellbeing boxes to those with #mentalhealth issues & also provides bespoke #corporate #giftboxes twitter.com/wearewednesday…

Take a listen to the latest podcast episode from our social enterprise client @wearewednesdays. This organisation received some early stage support from @UnLtd and has gone on to achieve amazing things for those with #eatingdisorders anchor.fm/wednesdayschil…

Just a few weeks on from sharing the news about the @nichecocktails Daiquiri launch, we're preparing to share details with the media about two new flavour creations from this exciting Suffolk-based brand. Get in touch if you'd like to know more. #PRRequest #FoodandDrink

test Twitter Media - Just a few weeks on from sharing the news about the @nichecocktails Daiquiri launch, we're preparing to share details with the media about two new flavour creations from this exciting Suffolk-based brand. Get in touch if you'd like to know more. #PRRequest #FoodandDrink https://t.co/kwlCaRzktE

We're really pleased to have helped our recruitment client gain some media attention today, discussing recruitment and the post-lockdown landscape. #PR #business #news #covid #recruitment gazette-news.co.uk/news/18610107.…

In announcing his #betterhealth campaign @BorisJohnson correlates losing weight with health. Today @wearewednesdays reiterated this campaign could harm those with eating disorders wednesdayschild.co.uk/blogs/news/bor…

Great to see @DanglerUK on @itvanglia this evening. The brothers really deserve this business to be a great success. Thanks @DonovanBlakeitv #danglerday #PR #business

test Twitter Media - Great to see @DanglerUK on @itvanglia this evening. The brothers really deserve this business to be a great success. Thanks @DonovanBlakeitv #danglerday #PR #business https://t.co/l1HxOC0W3H

Our thanks to @MarkGlennMurphy & @BBCSuffolk for featuring @DanglerUK founder Harry Hughes. The business launches today - the very day GB javelin star Harry would have been marking the start of his involvement in #Tokyo2020. #PR #danglerday

Niche's 'pandemic pivot' story is really capturing the imagination of the media, and we're delighted to have secured forthcoming coverage in this summer's big glossies. Are you a #journalist or #blogger writing about #cocktails and want to know more? #PRrequest twitter.com/nichecocktails…

Productive day sorting national newspaper coverage and ITV broadcast slot for one of our newest clients. If only the weather could be guaranteed when these slots are booked! #PRinthetimeofcovid #mediarelations

Following the sad news of a leading charity being forced to close its doors in #Suffolk yesterday, we've been able to share the comments of our client @CASuffolk with the media over the last 24 hours - eadt.co.uk/news/age-uk-su…

It's all about the countdown to #DaiquiriDay this week. Are you a journalist or blogger writing about this particular occasion? We'd love to tell you more about our client @nichecocktails #PRrequest #journorequest #foodanddrink #reviewopp

test Twitter Media - It's all about the countdown to #DaiquiriDay this week. Are you a journalist or blogger writing about this particular occasion? We'd love to tell you more about our client @nichecocktails #PRrequest #journorequest #foodanddrink #reviewopp https://t.co/SguB0qy05L

Thank you @Hannahreidatcas. We love working with @CASuffolk to help you deliver the right messaging not only to the #VCSE sector, but through internal communication like this. CAS is taking a really proactive stance and supporting its #Suffolk employees in a great way. twitter.com/Hannahreidatca…

Storytelling has really been key in the sharing of the @wearewednesdays story and continues to be the way in which more sufferers have come to learn about the organisation's work. Today three more media outlets have asked for views from the team re this significant topic. #PR twitter.com/wearewednesday…

Returning to the office environment this week? Staff feeling a little anxious? The ease with which people adjust to a 'new normal' is all about delivering with clear and compassionate communication. Internal Comms has never been more important. Get in touch for help with this.

With all that's been happening, it's understandable your eye may have been taken off your communications schedule, and in particular, the scope to look for #awards to raise your profile & share your story. Pandemic input from businesses makes a great entry. Can we help you? #PR

Giddy with excitement at our #FeelgoodFriday #PR win. Looking forward to seeing this story break for a client at the weekend....

Great to see our client @TheMagnusGroup captured in @EADT24, discussing Sunak’s budget update. Thanks @EADTbusiness #suffolk #business #PR eadt.co.uk/business/suffo…

Even after all these years, it's hard not to get a little excited when a leading national journalist snaps up the idea of writing about your client, & you get to deliver the news to your client in the knowledge that this will make a money-can't-buy difference to his business.#PR

Phone: 07974 359001

Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.