Deadline for the @fsb_policy #eastofengland #awards falls tomorrow, and we're helping with entry creation on last minute requests from some #eastanglian #businesses. How about you? Do awards feature in your #PR & #marketing plan? fsbawards.co.uk/entry/east-of-…

It's getting into business 'gong' season again, so are you putting yourself within a shot of the prize? Want a hand with an award entry? Want to tailor your website #content in time for judges to see how great your #company is? get in touch. deborah@lexiaagency.co.uk #PR

Our client is a fabulous #charity, making a real difference for people in the #EastofEngland dealing with mental health issues, or emerging from difficult life challenges. They seek a person to help them in house as part of their #socialmedia outreach. Interested? Contact us

New week new goals? How about tackling some #marketing focus and getting to grips on your objectives for your #business and #brand's profile in the coming months? Let us know if we can help with a creativity workshop, or strategy planning. #PR deborah@lexiaagency.co.uk

test Twitter Media - New week new goals? How about tackling some #marketing focus and getting to grips on your objectives for your #business and #brand's profile in the coming months? Let us know if we can help with a creativity workshop, or strategy planning. #PR deborah@lexiaagency.co.uk https://t.co/YV9hX4KywJ

How much would you be influenced by a #vegan ethos behind a B2B service? We're starting work with a new #business which is clear in its vegan way of living - professionally & personally. Would it sway your purchase decisions? #buyingpower #sales #marketing #PR #business

Step away from the chocolates, the flowers and all those gushing gestures and gimmicks. Is 'love for your brand & business' what's needed this #ValentinesDay? If you could do with breathing some appreciation into the 'relationship' you have with your brand, get in touch. #PR

test Twitter Media - Step away from the chocolates, the flowers and all those gushing gestures and gimmicks. Is 'love for your brand & business' what's needed this #ValentinesDay? If you could do with breathing some appreciation into the 'relationship' you have with your brand, get in touch. #PR https://t.co/abjL6tfIba

For the third time this week, we're having a meeting with another company keen to engage #PR and #marketing alongside their strong #circulareconomy ethos. Such a growth area and each new enterprise has a different approach to what they consider Circular Economy to be. #business

Our client is keen to find UK based female-led brands, producing socks and similar accessories. Could be an exciting collaboration. Email deborah@lexiaagency.co.uk #journorequest #PRrequest #womeninbusiness #accessories #clothing #socks #hosiery

We're working with a new third sector client today, helping them discover their #toneofvoice and improve their ongoing approach to #storytelling. It will be the first time in 15 years this organisation has actively engaged #PR support & we're thrilled to help.

test Twitter Media - We're working with a new third sector client today, helping them discover their #toneofvoice and improve their ongoing approach to #storytelling. It will be the first time in 15 years this organisation has actively engaged #PR support & we're thrilled to help. https://t.co/kCUpMPhFtc
Phone: 07974 359001

Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.