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Will you be standing on your doorstep for tonight's clap for carers? If so, the sentiments of our client @suffolkcarers' CEO Kirsten Alderson will be of interest. We're proud to be helping highlight the work of informal carers. #PR #clapforcarers suffolkfamilycarers.org/applause-for-t…

If you're preparing to get your business 'bouncing back' in the days ahead, we're happy to have a FREE chat via zoom to give you some inputs and ideas about creative approaches to marketing your presence. Mail deborah@lexiaagency.co.uk #business #bounceback #marketing

If you're interested in the voluntary sector or the impact of coronavirus on hardworking charities & community organisations, please take a read of this @EADT24 article about our client @CASuffolk's survey of sentiment, featuring CEO @chrisabraham36 #PR eadt.co.uk/news/coronavir…

If you're in the East of England you may well have heard our client @chrisabraham36 of @CASuffolk chatting this morning with @MarkGlennMurphy on @BBCSuffolk. We're so pleased to be able to help CAS reflect the voice of the VCSE sector at this significant time. #PR #charity

Huge thanks to @Oliverjourno1 and @EADT24 for capturing the story of the superb #AtMyBedside initiative from @suffolkcarers. We're delighted to have added our creative flair to this project & helped spread the word. #PR #business #carers #covid suffolk ipswichstar.co.uk/news/suffolk-f…

Having led the PR and comms for St John Ambulance in London for so many years in the early years of our agency starting, we're so sad to hear this. Sadly, the charity will be one of many to suffer in the sector. Today we're writing similar client news. thirdsector.co.uk/losses-force-s…

Great broadcast coverage on @itvnews @itvanglia demonstrating the incredible work of our client @suffolkcarers during this challenging time #PR #Suffolk #EastAnglia #Charity itv.com/news/anglia/20…

Coming up on @BBCSuffolk, listen to our client @suffolkcarers talking about a fabulous new project keeping patients at @IpswichHosp in touch with friends & family. Listen to @MarkGlennMurphy talk with Kirsten Anderson. #carers #nhs #healthcare #covid #suffolk #atmybedside

We're thrilled to see this great story of how client @SmilesWEDP is helping get vital #PPE to those who need in most in #health and #care roles. edp24.co.uk/news/health/no… #norfolk #news #dentist #PR #business #covid

Every organisation has a leader at its heart who is a voice of authority, and whose perspective really matters to the audience.... #blog #content #editorial #PR twitter.com/suffolkcarers/…

Some more great coverage for @TheMagnusGroup here in @EADT24. Thanks to the business team @EADTbusiness for covering the story. eadt.co.uk/business/magnu…

In these tough times, it might feel difficult to consider whether a spend on #marketing and #PR is appropriate...but perhaps there are agile options which would work better than you think. Get in touch to see how we can help. deborah@lexiaagency.co.uk

Great to hear @DeborahWatsonPR able to discuss @wearewednesdays and its latest grant success with @MarkGlennMurphy on @BBCSuffolk. More to follow about how you can benefit from the further funding. #eatingdisorders #covid twitter.com/DeborahWatsonP…

Take a listen to our client @chrisabraham36 of @CASuffolk in this fabulous podcast with @sophhbarnett of @EADT24 twitter.com/EADT24/status/…

Phone: 07974 359001

Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.