And so the race to announce the quirkiest food product for the festive season has begun. This time, forget pigs in blankets flavoured crisps...now the Co-op brings you cauliflower cheese flavoured crisps! Thoughts? Either way, it's great PR for the brand tyla.com/tasty/food-and…

Urgently looking to speak to a family in Norfolk or Suffolk where they've been unable to get help for a young person with an #eatingdisorder. deborah@lexiaagency.co.uk

We're looking for a #school #academy or #college in the #Cambridgeshire area of the #UK to collaborate on an initiative concerning #mentalhealth and young people. Can you help? Email deborah@lexiaagency.co.uk

As we approach the last weeks of the year, now is a great time to be thinking about your 2020 content and PR strategy. We're offering workshops for internal comms teams and small businesses who may want more help to plan ahead. Contact us for details. #PR #storytelling #media

Our client is looking to appoint mental health practitioners as part of a really exciting project in the East of England. If you're a #mentalhealth #nurse or a practitioner looking for a great new opportunity, drop us an email to hear more. deborah@lexiaagency.co.uk #suffolk

Today we're providing a workshop for a B2B business seeking to deploy better tactics around its #PR, #Storytelling and content. This session will help transform their #communication to the #media, but direct to their clients and community too.

Don't forget to have your say on the future of @EastonOtley. The consultation closes at Midnight tonight. Your contribution is really important and helps shape the future of land-based learning. #suffolk #eastonotley #landbasedlearning #agriculture eocmerger.co.uk

Suffolk Action Week is a terrific initiative to encourage us all to consider ways in which we could #volunteer within our community. Use this week to see what skills and time you could offer. #volunteering #suffolk #suffolkactionweek #community twitter.com/DeborahWatsonP…

The great #Brexit debate has opened up many divides. Today, we're with a client positioning #media relations opportunities on how this has impacted personal relationships more significantly than you might think. #PRlife #media

Well done Charity Comms on producing this specific guide for #PR practitioners and noting the potential for the 'keyboard warrior' / 'always on' nature of the work and its demands. thirdsector.co.uk/charitycomms-p…

A fabulous meeting in Suffolk this morning, kickstarting our Friday and coming at the end of a terrific week of client wins and project wrap-ups. How's your #weekendeve? #PRlife

We're very much looking forward to spending our morning with #business leaders in the voluntary sector, and in particular, discussing health and wellbeing. Now, more than ever, there's huge emphasis on the #VCSE being able to deliver in response to statutory service reduction

If you're in the #Wickhammarket or #woodbridge area of #Suffolk and visiting a @EoECoop, please do support the #socialenterprise @wearewednesdays which supports & educates re #eatingdisorders. 1 in 5 schoolchildren experience an e.d. #mentalhealth twitter.com/DeborahWatsonP…

You can be sure plenty of PR agencies around the world this morning are busy discussing 'what would we have advised Ben Stokes to say or do'? and 'would we be taking the press to task this morning'? Will this be another legacy disaster in readership & loyalty for The Sun? #media

Does the helm of your business or organisation position themselves as a voice of authority on media worthy topics? Personal narrative from within corporate organisations can make such a difference in encouraging stakeholder engagement. #PR #Communication #storytelling #content twitter.com/DeborahWatsonP…

Ah yes...the joys of the Press Trip. Anyone else had horror stories - either as the PR managing the journalists, or the journalist having a nightmare trip? 10 day QE2 trip & night partying in Greenwich Village, NYC is our best! #PR #journalist prweek.com/article/159686…

All of a sudden it seems it's become the 'in thing' to feature nostalgia in your #marketing tactics. Tesco have made it a key feature of their campaign, and now Mars brings back the Marathon... metro.co.uk/2019/09/15/sni… #marketing #campaign #PR #advertising

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Corporate Communication

Corporate communications is imperative to how organisations are perceived in the 21st century. It serves a variety of essential purposes, both internal and external, to ensure that the company’s core values are maintained across all channels.

Reputation is key. With crises occurring more frequently for brands and business, corporate communications has become a primary function for businesses of all sizes to help avoid potential scandals and keep reputations sturdy.  

Corporate communications encompass five fundamental elements:

  • Corporate Branding
  • Corporate Identity
  • Corporate Responsibility
  • Corporate Reputation
  • Internal Communication

The combination of the above allows corporations to effectively outline their missions and visions to employees, stakeholders, future investors, as well as the general public.

Why You Need An Agency

Corporate reputations can be built sky-high, but they can come crashing down in no time at all. Agencies like ourselves work to preserve and protect reputations and uphold corporate identity.

Today, corporate communications play a leading role in the workplace. Often acting as the corporation’s conscience, well-developed strategies tie together branding, identity, responsibility, and reputation, reinforcing their aims and messages.

Lexia Agency can help with media training, guiding and preparing key members of the company for interviews, conferences, as well as television appearances. The power of the press release also goes a long way.

Benefits of Corporate Communications

Corporate communications is responsible for maintaining a significant marketing, communications, and public relations presence. An effective corporate communication strategy can help you build and retain profitable business relationships. Developing campaigns for a wider range of audiences such as internal staff, potential investors, board members, and the general public form the basis of a strong strategy.

Stories with impact need to be shared with people. Whether it be locally, nationally, or globally, this communication is vital for brand visibility. Without a presence, corporations may struggle to stay afloat during challenging times.

How Lexia Agency Will Help

Creating powerful, engaging, and relevant communications campaigns is a must for all enterprises, especially in an ever-changing modern era. Now, that’s where we come in. At Lexia Agency, we offer corporate communications solutions across a range of sectors and industries. Whether you’re the COO of a large corporation or the hands-on MD of a start-up enterprise, we can create an effective strategy that works for your business.

Our specialist PR practice can help you with brand storytellingcopywritingmedia training, crisis communications, public relations, assist in the growth of your corporate profitability and brand awareness. With an accurately delivered plan from Lexia, your communications strategy will maintain a credible reputation amongst the industry, your competitors, and to the public.

To discover the benefits of a well-planned corporate communications strategy, contact us today.