Our client @TheMagnusGroup makes it into the media time. This time, captured in @SuffolkBusines3 talking about the role the company will play in a UK wide logistics effort during #Covid19 suffolkbusiness.co.uk/news/logistics…

Take a read of how our client @CASuffolk are helping local groups and organisations do their bit in the face of #Covid19. ukdirectormagazines.co.uk/knowledge-base… #suffolk @SuffolkDirector

Having been hearing from various new and existing clients this weekend about their work in the fight against Coronavirus, we start the morning with the BBC confirming a live media opportunity for our fabulous logistics business client. #PR

We may be in unprecedented times, but the nature of society's current experience has led to some great community collaboration. A great chat on @BBCSuffolk just now with @MarkGlennMurphy as @CASuffolk calls for groups and initiatives in #Suffolk to get in touch & register

Great to see the collective call from @CASuffolk and @suffolkgiving @SuffolkALC to find out what fabulous initiatives are being created in the #Suffolk community during #Covid19 suffolkbusiness.co.uk/news/communiti…

One brand, one opinion. How is Covid-19 affecting the approach to marketing? Do you shift your focus to tap in to the current society wide angst, or play the long game? #Pr #marketing warc.com/newsandopinion…

Great to see @CivilSocietyUK featuring the news of Laura Squirrell's appointment at @suffolkcarers #charity #PR civilsociety.co.uk/news/who-s-mov…

Despite all the uncertainty and fear circulating in the business arena right now, we're delighted to be today finalising the branding of a new healthcare organisation preparing for launch in April. #PR #marketing #design #brand #health

A great photo opportunity for one of our clients this week. Here's just one of the pics taken of a team exercise set for military engineers, and involving use of our client's innovative product. #PR #business

test Twitter Media - A great photo opportunity for one of our clients this week. Here's just one of the pics taken of a team exercise set for military engineers, and involving use of our client's innovative product. #PR #business https://t.co/qlFUZKq387

Great bit of media attention here from @SuffolkBusines3, capturing the new that @CASuffolk has confirmed its new Chair of Trustees. #PR #business #suffolk suffolkbusiness.co.uk/news/kevin-war…

One week since the superb TV coverage for @wearewednesdays, here they are again, this time featured in @IE_Today ie-today.co.uk/Article/framli… #eatingdisorders #PR #media

This week we're carrying out two crisis-ready audits for companies wanting to know how they would handle the media in the face of a major issue. When was the last time you considered media training? #reputation #PR #training #business

Thanks to @SuffolkBusines3 for featuring the #news that @suffolkcarers has appointed Laura Squirrell to a senior role at the organisation suffolkbusiness.co.uk/news/suffolk-f… #PR #business #suffolk #suffolkfamilycarers

Did you spot this great media coverage for @wearewednesdays ? #media #PR #health #charity

We're loving this image of the two fabulous entrepreneurs behind #Suffolk #business @LanguageTownIps. Do check them out if you're after language tuition. #PR #education

test Twitter Media - We're loving this image of the two fabulous entrepreneurs behind #Suffolk #business @LanguageTownIps. Do check them out if you're after language tuition. #PR #education https://t.co/1wImsIwu2N
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Brand Storytelling

Brand storytelling is the art of creating a business narrative to connect with your audience. Your story isn’t just the copy on your website or in print – it is so much more.

We all create our own stories. They need to be emotive, empathic, and engaging. The most intricate of details of your language, colours, employees all represent a never-ending potential of pages, creating lasting chapters in your business’s legacy to help your brand grow.  

As a passionate PR agency, we love getting involved in the groundwork to further an organisation’s image through the storytelling craft.

Benefits of Brand Storytelling

Business storytelling and the online era go hand-in-hand. Social media, blogs, advertisements, and visuals help people connect we new chapters of your brand’s story. If you do not have a story, you can easily become lost in the crowded online world.

Telling your brand’s story is now vital to business growth and visibility. Brand storytelling was birthed from content marketing; the new concepts of content require a patient touch and creation of brand stories is exploding throughout the world’s most fundamental industries. They are booming. Riveting and compelling brand content is what gets people talking and heading over to your company’s website.

Consistency is key. Brand storytelling strategies do not become born overnight – they are nurtured and grown. Style, content, phrasing, attitudes – the lot, create a recognisable image, This consistency helps attract visitors, eventually leading to that golden concept of brand loyalty. Something now business will be frowning about.

How We Can Help You

As a team of experienced PR professionals, Lexia Agency’s specialisms offer a complete public relations service. We work with clients in a number of major industries such as legal, health, agriculture, as well as with charities.

We offer a selection of essential services such as:

Digital and business storytelling is very much at the forefront of marketing strategies worldwide. It’s time for your business to tell their story…

If you would like assistance and guidance on creating expert brand storytelling strategies, please do get in touch with the team.