Last week we started our social media love affair with Facebook (see HERE), but this week we’re turning our attentions towards Twitter – the oft-misunderstood yet super-powerful platform with a penchant for controversy.
How do we love Twitter? Let us count the ways…
Reason 1: Twitter currently has 317 million monthly active users – that’s a lot of potential customers! It’s likely that the people / companies you want / need to connect with are using Twitter.
Reason 2: Of all the social media channels, Twitter is the one that runs most in “real time”. These days world news often breaks here before it does on the major media networks.
Reason 3: It’s a direct portal to every public user. Obviously not every celebrity (we use this word to cover politicians, rock stars, authors, athletes etc.) runs their own account or is likely to respond to you, but want to talk directly to the president of America? He’s there (for better or for worse). Ask JK Rowling something about Harry Potter? She might just answer. Get in to an argument with Kanye West? He could be up for that!
Reason 4: Twitter is very searchable. Typing a hashtag, handle or, for example, a city name into the search box will give you all the relevant results which are then filter-able to ensure you find what you’re looking for.
Reason 5: If you’re looking to “crack” a particular industry or niche, by regularly & consistently using the same / relevant hashtags you can quickly become a voice / influencer / thought leader in that field.
Reason 6: Unlike Facebook and Instagram, Twitter has a spontaneous, off-the-cuff feel, which means it feel more conversational than other platforms. However…
Reason 7: These is a native scheduling app called Tweetdeck which allows you to schedule your tweets months in advance. If you have multiple accounts you can add them all to the same Tweetdeck and manage them all from one place.
Reason 8: You can personalise your profile page. Just like on Facebook you can upload your own profile & cover pictures, but in addition you can also change the colour theme of your page to match your visual branding.
Reason 9: It’s easy to have private conversation with people through the Direct Message function.
Reason 10: The interface makes it really easy to add photos, gifs, videos and polls to your tweets, maximising the impact of your output.
Reason 11: The “Lists” function means that you can group people you are following together to create your own unique feed. The lists can be public or made private, so if you want to create a list of your clients, for example, you don’t have to disclose exactly which accounts they are.
Reason 12: The fact that each tweet can only be a maximum of 140 characters means that there’s less waffle – and also often a lot more humour!
To see how Lexia uses Twitter, check out our feed (and while you’re there, why not press the “Follow” button?): https://twitter.com/LexiaGroup
For more of our thoughts about social media management, take a look at our blog FEELING SOCIABLE.
If your business would like some assistance with its social media presence, or if think that outsourcing your social media management might be right for you, get in touch with us to find out how we can help! https://www.lexiaagency.co.uk/contact-us/
- Posted by Rachel Forcella
- On 29th March 2017
- 0 Comments