Love it or hate it, that fact is that in today’s business world social media is essential. To paraphrase Bill Gates, “If your business is not on social media, then your business will be out of business”.
Here at Lexia we love social media. Sure there are some down sides (take a look here at our blog about why SOCIAL MEDIA IS NOT A MAGIC PILL), but the opportunity to reach millions (if not billions) or potential customers cannot be sneezed at.
But at Lexia we also don’t like to take things at face value, which is why we’ve created a mini-series which delves a little deeper into the 3 main social media channels (Facebook, Twitter & Instagram), explaining exactly what it is that makes our hearts go a-flutter on each platform.
First up, Facebook…
Reason 1: With 1.86 billion monthly active users (the most of any social network), the chances are that a lot of your customers (and potential customers, of course…) have Facebook accounts.
Reason 2: All of your company’s details (what you do, where you are, what you stand for, your latest special offer etc.) are all there, in one place, in a format that users understand and know how to access & find the info they’re looking for.
Reason 3: There’s no 140 character limit over on Mr. Zuckerberg’s platform! Your posts can be as long as you want, however if that’s not enough for you…
Reason 4: You can write blogs directly onto your Facebook page by including a Facebook Notes tab on your business (or personal) page. This option, alongside all the other functionality a Facebook business page give you, almost negates the need for your own website (we wouldn’t necessarily recommend this, however for start-ups where money is tight a Facebook business page is a good stop-gap).
Reason 5: The analytics (called “Insights”) are great and in-depth – they tell you the individual reach of each post, how many people have visited your page and when your followers are on line so you know when best to post amongst loads of other valuable information.
Reason 6: It’s really easy to create Facebook adverts or to boost an individual post (if a post is doing particularly well you’ll even get a notification to let you know alongside the suggestion that it might be a good post to boost!).
Reason 7: Not only can you target your adverts to a specific audience, you can optimise the audience for everyday posts as well. Facebook will even suggest your page to people it thinks might be interested too – for free!!
Reason 8: The direct message interface makes it really easy for you to have proper e-mail type conversations with people privately on your page.
Reason 9: It’s great for sharing pictures – for example if you’ve had an event you can create an album – as well as videos.
Reason 10: Talking of which, if you’re feeling really brave you can go “live” and have real-time interaction with your followers!
Reason 11: As well as a business page, you can create separate Facebook group pages, which, when well run, are great ways to build a community around your brand / product / service.
Reason 12: Facebook also helps you to build a “buzz” around your business – people can “check in” when they visit you, tag you when they share a photo of one of your products and link to your Facebook page when they talk to their friends about your amazing customer service.
Reason 13: Facebook drives the largest share of social media referral traffic (31.24% of referrals on the internet come from social media and Facebook accounts for 80% of that. Source: Forbes).
Reason 14: You can schedule all of your posts in advance, which makes it really easy to batch your content preparation and is really convenient if you’re away at a conference or on holiday and want to make sure you have a continued Facebook presence.
Stuck for inspiration on what to post on your Facebook page? Take a look at our recent article to get some ideas for your posts: 20 WAYS TO ENGAGE YOUR CUSTOMERS THROUGH CONTENT MARKETING.
For more of our thoughts about social media management, take a look at our blog FEELING SOCIABLE.
Check out Lexia’s Facebook page (and while you’re there, why not press the “Like” button?): https://www.facebook.com/lexiamedia/
If your business would like some assistance with its social media presence, or if think that outsourcing your social media management might be right for you, get in touch with us to find out how we can help! https://www.lexiaagency.co.uk/contact-us/
- Posted by Rachel Forcella
- On 22nd March 2017
- 0 Comments