The 8th of March is a special day for us here at Lexia.
Firstly it’s our founder’s birthday (happy birthday, Deborah!), and secondly it’s International Women’s Day.
While in the UK women may have won the legal right to vote, to equal pay and have a female Prime Minister (for our thoughts on this see HERE), THIS exchange in the European Parliament only last week highlights exactly why an event such as International Women’s Day is still needed.
From a PR & marketing point of view, this annual awareness day packs a punch and we think that there is a lot that other charities and cause-driven organisations can learn from it:
IWD has a well-defined message
Summed up simply on their website: International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.
Does your charity / organisation clearly state what it stands for?
IWD has a great website
It’s easy to find (www.internationalwomensday.com), mobile responsive, up to date and informative.
Can the same be said you’re your website?
IWD has a strong social media presence
Utilising all of the major platforms: Facebook, Twitter, LinkedIn, YouTube and Pinterest, IWD create and share platform (read: audience) specific content for each channel.
The use of LinkedIn is particularly notable as it makes it easier for professionals and business partners to connect with them.
Each year they create a campaign specific hashtag (2017’s is #BeBoldForChange), which encourages people to support them on social media and spreads the organisation’s message.
How could your charity / organisation enhance its social media activity?
IWD has clear branding
IWD has a simple but meaningful logo and uses only white and a dark purple in its colour palette. It uses what appears to be the Arial font throughout its website and communications.
A word of caution here – such a basic aesthetic could look ‘cheap’ when associated with a lesser known organisation, however the message here is to keep it simple and ensure that your supporters can easily recognise you both inline and in real life situations.
Is your charity’s logo easily recognisable? Does the layout of your online and hard-copy communications make it simple for people to understand who you are and what you do?
IWD provides resources for its supporters
The IWD website has a ‘resources’ section and allows supporters and the media to download its logo in several different formats, has a hashtag widget for businesses and individuals to embed on their websites along with enabling many other ways for people to get involved with their campaign.
How easy it is for your supporters to get involved with your charity and spread the word about your cause?
IWD has high-profile partnerships
An organisation looking for such a strong, global and far-reaching change in the world needs assistance from governments and the big players in the corporate world – both of which IWD has.
Public & private sector support can really help your cause both financially and by increasing your communication reach.
Do the trustees of your charity network? When was the last time your organisation reached out to public or private bodies for assistance or partnership?
IWD holds different types of events
Holding an annual “Wear your pyjamas to work day” is fun and will raise some funds for your charity, however it’s not enough to keep a year round interest in your cause, or enough to really get the (what we assume is probably actually quite a serious) message out there.
The IWD holds speaking engagements, art exhibitions, panel discussions, literary festivals and networking events alongside the more usual fundraising activities such as fun runs (for full details of IWD events in your area see: https://www.internationalwomensday.com/Events )
These events are also held at a variety of locations across the world.
Whilst events can be expensive to run (although teaming up with corporate and media sponsors can help to minimise costs) don’t underestimate the impact in giving supporters, and potential supporters an in-depth insight into what you do and why you’re doing it. Events are also a fantastic way to get press and online coverage if you reach out to the media and bloggers to attend.
What kind of events could your charity organise to introduce a different kind of support to your cause and to raise awareness?
IWD changes its campaign theme each year
As we mentioned above, this year’s theme is #BeBoldForChange, but every year their campaign has a different focus.
This has several benefits:
- It keeps things fresh and different topics will interest new followers.
- It highlights that there are many difference facets to the organisation’s cause
- The IWD can easily adapt to changes and progress made in their movement, for example in 2017 women in the UK don’t need to argue for the right to vote, but in the 1917 this was a major issue for women’s rights campaigners.
How could your charity / cause-driven organisation theme itself each year?
We’ve written a free PR & marketing guide specifically for small charities and cause-driven organisations – take a look at it here: https://www.lexiaagency.co.uk/blog/welldonewednesday-charity-marketing-guide/
If your charity, organisation, brand or business needs PR, marketing or social media support, get in touch with us today: https://www.lexiaagency.co.uk/contact-us/
- Posted by Rachel Forcella
- On 8th March 2017
- 0 Comments