Okay, we get it.
Britain is basking in some glorious sunshine right now (and long may it continue), so as a business owner, or the head of marketing, you’re thinking ‘do I really need to take on that PR issue right now?’.
Your colleagues are slipping out of the side door for their family holiday, your in-tray is caving under the strain of ‘things to discuss’, and ‘light reading’ from some seminar or other, and surely, the thoughts of gaining media awareness are just one more thing you don’t need to prioritise right now?
Ah, but what about the concept of ‘seizing the day’?
What about the fact that, if you and your brand are capitalising on PR scope in the coming weeks of the sunshine season, you could in fact be stealing a march on the competition?
Here at Lexia, we make a point of explaining to clients that actually, the holiday phase can be a great time for capturing some column inches.
Summer and Christmas are often referred to as ‘Silly Season’ because it tends to be when journalists – with fewer staff and less schools and government offices in session – are in even more need for great content.
Here’s our five reasons for prioritising PR this summer:
Reflect and Refresh
If you’re entering a period where your business is that little bit less rushed, or there’s less staff in the office to demand your second-by-second of attention, now is a great time to do some ‘taking stock’ of what’s worked well and hasn’t in terms of recent communications activity.
Start the brain-dump exercise for yourself, then, when the time is right, call in a team like ours to help you refine your thinking and truly explore what ‘success’ in your next chapter might look like.
Yes, it’s holiday season, but what we know about today’s entrepreneur, and indeed, today’s consumer, is that, they’re never far from a tablet or device.
This means, often, that when they’re not constantly having to spend 8 hours a day minimum on work demands, they may become a little more likely to explore new options and avenues for suppliers and services, via some online research from a sun-lounger somewhere.
Is your brand going to have enough dialogue and news activity going on during that period such that your likely target will get to find out about you and your latest work?
Silly Season for the Media
As we’ve said already, this and Christmas is often a time when journalists are even more pleased to be in receipt of your well poised stories and updates.
That’s not to say they’ll want to run ‘any old rubbish’, but if your communications piece is something of genuine note, and the storytelling is strong and useable, there’s a very high chance it will gain some good pick-up.
Learning and Development, Ahead of the ‘New Term’
It’s not just kids who head back to school after the summer holidays.
We adults tend to return to our desks more motivated and eager for our next rejuvenated phase, following that summer of restoration.
This makes the summer period a great time to have done a fair amount of strategy planning – with or without your full marcomms and management team – and to be really certain about the next period of business intention.
Plenty of companies like ours specifically offer media training workshops throughout the summer months for exactly that reason. We know our clients often like that period to inject into ‘upskilling’ so that they’re ready and raring to go in the Autumn phase of the business year.
Because storytelling should never stop
Well, because….because, summer, autumn, spring, winter.
Your PR and communications activity should be viewed as a 24-7 undertaking.
It can underpin your business potential as much as any finance resource, management planning or economic forecasting.
In this busy, noisy world of so many social media channels, content sites, and digital publications – in addition to more traditional press and broadcasters – there’s ALWAYS an opportunity for you to be communication your voice as a thought leader in your sector.
**For more information about how we at Lexia work with you and act as an advisor around your PR and storytelling, please email firstname.lastname@example.org
- Posted by deborah
- On 17th July 2018
- 0 Comments