Reputation management is how you control your organisation’s reputation.
With the rise of the internet, the power of SEO, and the large-scale emergence of social media, a paradigm shift to online reputation management is focal to most corporations.
Benefits of Reputation Management
Offline and online reputation management covers many core aspects of business operation. Your reputation is critical to your business success, profitability, trust, customer retention, and staff morale.
The public are more likely to trust a brand with a good reputation. Brands with poorer reputations are likely to suffer, even more so with the mass use of social media and the powerful comments made by influencers dictates what we do online.
Credibility is key. Industries are competitive and being the big fish here definitely helps. Credibility has a number of knock-on effects such as trust, positive reviews, top SEO results. Ergo, this leads to a stronger reputation.
Online, especially in ecommerce, customer retention is core to success and profitability. High ratings and high-volume high ratings make you look good. And, good looking businesses can capture new shoppers, users as well as maintain a current crop of valued visitors. Bad reputation? Yes, you may not enjoy these same benefits.
Search engine results can be a blessing. You have the control to dictate how the online sphere sees you. You create the content around the topics you want to be discovered on. You phrase it to match company mission statement and to match your audience’s’ interests so that people genuinely find your content relevant. Your control over your search results can influence the decisions of potential customers.
How We Can Help
At Lexia, we don’t just help you shout your successes from the rafters, but help you consider the impact on all of your stakeholders.
Building, maintaining, and improving reputation require different areas of expertise. Whether it be word of mouth, digital, social, the impact on reputation is still the same. Often one of two ways, positive or negative, reputation management companies can be relied on get your brand image in good public standing. Reputation management may be required as a result of a corporation crisis, but don’t worry, we can help you with that too.
“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.
Contact us now to discuss how we can protect your reputation.