Media training is now more important than ever before. Not only are news and radio broadcasting around the clock, but digital and social media operate 24/7.
Reliance on the media is fundamental to many businesses PR and marketing campaigns. Both online and offline media impact brand image, reputation, and awareness, and must be incorporated into your strategies.
Benefits of Media Training
Living in the modern world means media is more accessible to more people and organisations than previous generations. Digital and social media is still rapidly growing and everyone is looking for new and innovative ways to market themselves.
Media training provides you with an apt set of skills to handle the media as well as properly manage social media accounts across a variety of vital networks. Whether it be on television, the radio, or online, media training offers business leaders, teams, and key individuals the chance to hone their skill set and boost confidence when in front of the camera or the microphone.
Not every media appearance will be for the same reason. Times when crisis communications are required presents a challenging affair as questions may be more demanding, quick answers needed, and the pressure is on. Being prepared for these circumstances will help keep brand image and reputation intact.
Why You Need An Agency
Not everyone who develops a successful business or career will be ready for the glare of the media spotlight. The more success you achieve, the more time you end up spending in the spotlight.
Specialist agencies offer proper media training and the correct guidance on dealing with the media. SMEs and more locally-orientated businesses don’t always have dedicated teams for this and the expertise of local agencies is required.
How Lexia Will Help
Our media training will give you the tools deal with press and broadcasters effectively, teaching you how the media works and interview strategies. You will leave our workshops and courses with the confidence you need when preparing for, during, and post media appearances.
There is a variety of media training packages available for groups and individuals. We can also offer invaluable insight into social media, helping you understand the platforms available and how to choose the ones that can benefit your business.
Client Case Study
We’ve delivered on behalf of the largest of charities – such as St John Ambulance – delivering communications strategy, media training, and publications, right across the board to smaller community-based charities that needed help in finding a foothold with the public in their own counties.