Everyday is a school day, and with our specialist team expanding again this week, our latest team member has been sharing with us some incredible traffic-growing insights to help our current #PR clients share their story more widely. #socialmedia #SEO #content #brand #media

We're leading a great #storytelling workshop for our #healthcare client today, encouraging the #company's #employees to see how they can all use the art of #communication and become #brand ambassadors, by reporting #casestudy potential & spotting #media relations potential. #PR

A fabulous initiative raising the profile of female thought leaders. #women #media #PR twitter.com/prweekuknews/s…

When was the last time your #business seriously considered an #award entry? Not only is it potentially great for #brand awareness & recognition but it’s also a potential win for #EmployeeEngagement. Message us to have a bespoke list of potential #awards for your sector. #PR

We’ve been in the world of #PR and brand #storytelling for a long time now, but we never fail to get excited by new products and beautiful packaging! #PR twitter.com/deborahwatsonp…

We’re busy working on the strategy and #content plan for the internal #communications activity which will take place at a busy London #NHS trust over the next 12 months. We’d love to hear thoughts from current & former #NHS #employees on what might have been appreciated. #PR

Always a hugely popular #event for the #business folk of #Ipswich and #Suffolk. twitter.com/eatodaynews/st…

We're looking to chat to #food #businesses about their #HR issues and what challenges they've encountered in recent years. Doesn't matter if you're a #manufacture #company or a #hospitality / #restaurant brand. Please contact deborah@lexiaagency.co.uk #prrequest

Our latest blog discusses why #summer is in fact the perfect time to embrace your #PR planning. Whether you're in charge of #marcomms for an organisation, or you own the #business, use the season to heighten your #communications potential lexiaagency.co.uk/blog/five-reas… #PRWeek #media

Great to see this fantastic #Suffolk based #businesswoman telling her story in full. A real inspiration for anyone wondering if they can challenge the assumptions of others. No wonder she's regarded as such a specialist in her niche area of #education and #child #development. twitter.com/EloquentlyHer/…

Our #HR client is an exceptional voice of authority, with insights on everything from #recruitment & #retention, to the baffling issue of 'what those new GCSE results really mean to #employers'. If you're a #journalist who could use such #content, please get in touch. #PRrequest

How generous is the #Suffolk #business community feeling this Monday? We're after helping a #charity client to stage a #fundraising #brunch and would love it if we could hear from #restaurants or #pubs or venues keen to support the project.

We had such great fun capturing #storytelling with the phenomenal founder of #charity @HeyGirlsUK this week. Could you use a #PR agency which could help with your #communication and #story sourcing. It's what we do! #marketing #business #seekinggreatclients twitter.com/LexiaGroup/sta…

A fabulous morning of #storytelling by #video for our team this morning. A very inspiring end to the week with an exceptional #business leader. #PR #marketing

test Twitter Media - A fabulous morning of #storytelling by #video for our team this morning. A very inspiring end to the week with an exceptional #business leader. #PR #marketing https://t.co/dNT3oWY6jN

Beyond external #PR, how much is internal #communication a priority within your #business? Here's some interesting analysis of how #tech is influencing the way #internalcomms is being approached... hrtechnologist.com/articles/strat…

We're working on a great project about #employeehealth and want to know if there any new awareness #events or initiatives or themed 'day' campaigns which are taking place in this space. Please get in touch if you know of anything new. #PR #events #awarenessdays #wellbeing

Phone: 07974 359001

Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.