Got your #content and #copywriting plans in place for the festive period? Will your #storytelling needs for your website and social media be covered over #christmas? Get in touch if we can help cover this for you. #suffolk #business #norfolk #smallbusiness #PR

We're completing planning today, for a major training day we'll be delivering to a team of academics and business leaders in East Anglia in January. The workshop is covering their needs for #toneofvoice & #storytelling. Could we help you with similar? #PR #content

A big day for #journalism in the UK, as the awards take place to honour those who are leading on storytelling throughout the country. Here's to those keeping the public informed. awards.pressgazette.co.uk #media #journalism #news #journalist

Another fabulous morning of media training completed with a client today. Is understanding the media and elevating your voice something you're keen on doing for your brand in the year ahead? Drop us an email. deborah@lexiaagency.co.uk #PR #storytelling

As it's #internationalvolunteerday, there's few better opportunities to point you in the direction of our client @CASuffolk & the work they do in matching #volunteers to #charities and #socialenterprises in #Suffolk. A membership org', they support many hundreds of causes.

The best #storytelling success doesn't always have to be high budget. Here's why Iceland's ad is scoring this Christmas inews.co.uk/inews-lifestyl…

Do you remain baffled as to what #PR is compared with #advertising and marketing? Here's a good article looking at 'earned' media and the intention to expand clients' thinking prweek.com/article/151884…

Have you recently confirmed your #CSR strategy for 2019 or committed to a new #charity partner? Perhaps that should be your next piece of external #communication to the #media? We'd love to help and discuss your #PR needs with you. Email deborah@lexiaagency.co.uk

Need some help with compiling advance #blog and #website #content ahead of the Christmas period? Our expert #editorial and #copywriting team are on hand to help. Contact us via deborah@lexiaagency.co.uk

test Twitter Media - Need some help with compiling advance #blog and #website #content ahead of the Christmas period? Our expert #editorial and #copywriting team are on hand to help. Contact us via deborah@lexiaagency.co.uk https://t.co/tiIM4iXscF

We're enroute to London this morning for a big #filming assignment for our #NHS #healthcare client. we're contributing to their #storytelling activity and delivering an important #internalcomms #video. Can we help you with similar #PR needs?

Are you making the most of the festive countdown and the chance to share with your clients what you've achieved in the year and what your plans are for 2019? If we can help with your #storytelling, get in touch. #PR #marketing #business

test Twitter Media - Are you making the most of the festive countdown and the chance to share with your clients what you've achieved in the year and what your plans are for 2019? If we can help with your #storytelling, get in touch. #PR #marketing #business https://t.co/e5QgpYu7am

Are you a #recipe curator or nutritionist? Our client is after including some particular recipes as part of their exciting new project and we'd love to put you in touch to discover more about this collaboration. #food #PRrequest #journorequest #HealthyEating

test Twitter Media - Are you a #recipe curator or nutritionist? Our client is after including some particular recipes as part of their exciting new project and we'd love to put you in touch to discover more about this collaboration. #food #PRrequest #journorequest #HealthyEating https://t.co/iEULupvnYK

Final planning taking place among our #video team today as they prepare for #storytelling capture at an #NHS trust. Are you using #video as part of your #internalcommunication strategy? #employeeengagement #internalcomms #media #PR

test Twitter Media - Final planning taking place among our #video team today as they prepare for #storytelling capture at an #NHS trust. 
Are you using #video as part of your #internalcommunication strategy? #employeeengagement #internalcomms #media #PR https://t.co/tz32hqhg88

You'll be immersed in #Christmas celebrations this time next month, so in the meantime, have you pre-planned #content and #storytelling for the festive period, or considered how you'll maintain #communication with your clients? We can help. Get in touch. #PR

test Twitter Media - You'll be immersed in #Christmas celebrations this time next month, so in the meantime, have you pre-planned #content and #storytelling for the festive period, or considered how you'll maintain #communication with your clients? We can help. Get in touch. #PR https://t.co/vvS4FngnrS
Phone: 07974 359001

Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.