You can listen back to hear @DeborahWatsonPR talk to @MarkGlennMurphy on his @BBCSuffolk breakfast show about the tragic death of Caroline Flack and what role the press and social media may have played in how she felt. #BeKind. twitter.com/DeborahWatsonP…

Wonderful #broadsheet coverage for client @wearewednesdays in @Telegraph. Do take a read and hear the founder talk about home visits as an option in #eatingdisorder support. #PR #mediacoverage telegraph.co.uk/news/2020/02/1…

Great to see #news coverage for #RolandPlastics and for the significant event in honour of a long-standing employee. Thanks @SuffolkBusines3 suffolkbusiness.co.uk/news/roland-pl… #suffolk #business #PR

If you're looking for a #business home in the area of #Duxford #Cambs, we highly recommend this. We're thrilled with our work on the brand, brochure, web & content for this great project. #PR #marketing #property duxfordbusinesspark.co.uk

The 2020 Suffolk Business Awards is now open for entries. You've got to be in it to win it....so what's putting you off applying? If you could use help from our team in creating a win-worthy entry, please get in touch with us to find out more. #suffolk #business #PR

Having received a client brief over the weekend for a new brochure and website - alongside the note that the client is at an international conference on Friday & needs it by then, this morning, we turn the site live & have the brochure complete. That's #PR life. #business

Always great to start the working week with news that another client has secured an award win. Never underestimate the power of awards for #PR value and brand recognition. Let us know if we can help with an entry #awards #business #marketing

Delighted to have been able to help a broadsheet journalist today, who is covering the important topic of #eatingdisorders in #boys and #men. Our client @wearewednesdays has a great casestudy of a father who has witnessed how this devastating illness has impacted his son. #PR

Would it be useful to know that a candidate you're assessing for a senior role in your organisation could handle the #media? Do existing staff need training? We've been involved in recruitment today & delivering a media based task for applicants. Can we help your business? #PR

Definitely worth a read for those of you in the #VCSE sector in #Suffolk. @chrisabraham36 paints a really clear vision for the undertaking of @CASuffolk throughout 2020. Get in touch if you're a member & would like to share a casestudy of your work with CAS for media use. #PR twitter.com/DeborahWatsonP…

Nothing like starting the week with final completion of a great marketing and comms project for the property sector. We've wrapped in everything from graphic design to CGI creation, #PR activity and content. We're so fortunate to have an incredibly skilled team across sectors

Some more great coverage for the social enterprise @wearewednesdays, with founder @DeborahWatsonPR discussing the issue around #eatingdisorder waiting times. #PR #media #news #health #socent twitter.com/emilyltownsend…

Great to hear client @SmilesWEDP chatting on @BBCNorfolk about the potential consequences on oral health of jumping into the vegan diet without careful consideration. Listen from 55min #PR #dentist #healthcare #media bbc.co.uk/sounds/play/p0…

If you're after a comment on #eatingdisorders and their devastating impact, in light of the #TaylorSwift story, please feel free to get in touch with us so that we can offer input from @wearewednesdays #PR #prrequest #media #journosource #voiceofauthority

Phone: 07974 359001

Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.