We're heading into a morning of collaboration and discussion with senior #charity leaders and influencers from across #EastAnglia this morning. Expect some interesting news about developments and proposals for the region when it comes to the #thirdsector

test Twitter Media - We're heading into a morning of collaboration and discussion with senior #charity leaders and influencers from across #EastAnglia this morning. Expect some interesting news about developments and proposals for the region when it comes to the #thirdsector https://t.co/MVmANJXTfN

If you're covering #NorwichScienceFestival and would be interested in hearing how our client is involved in this major event celebrating all things #science, please get in touch. Email deborah@lexiaagency.co.uk #norwich #sciencefestival #PR #media #eastanglia #education

test Twitter Media - If you're covering #NorwichScienceFestival and would be interested in hearing how our client is involved in this major event celebrating all things #science, please get in touch. Email deborah@lexiaagency.co.uk #norwich #sciencefestival #PR #media #eastanglia #education https://t.co/bkjvr3xNBk

We've plenty of capacity to support new #content and #storytelling requirements for #entrepreneurs and growing businesses. Can we help you? Get in touch if you'd like ongoing content support, or to have a #corporatestorytelling workshop for your firm. Deborah@lexiaagency.co.uk

We're looking for a great space for our #socialenterprise client to hold a focus group event in central london. Can you help? Please send suggestions and ideas via DM or deborah@lexiaagency.co.uk #london #PRrequest #venue #charity

Our work with the third sector and with so many charities & social enterprises shows #reputation issues have become key, with negative PR over certain charities & campaigns then having a knock on affect as to how potential givers feel about continuing to donate funds. twitter.com/DeborahWatsonP…

Thanks to @EDP24 for this fabulous coverage of our client’s recent international mission. @SmilesWEDP #healthcare #PR #media edp24.co.uk/news/norwich-d…

We're discussing #dentalhealth with the #media today as one of our clients has just returned from another mission to provide much needed #dentistry to #refugees in Lebanon. #PRlife #healthcare #storytelling

test Twitter Media - We're discussing #dentalhealth with the #media today as one of our clients has just returned from another mission to provide much needed #dentistry to #refugees in Lebanon. #PRlife #healthcare #storytelling https://t.co/hVPjaAqUiO

This has been such a widely congratulated step around the globe. It all began with a message, audience knowledge and a thirst to use storytelling to empower appropriate action #PR #marketing #charity edition.cnn.com/2018/10/10/hea…

Are you interested in attending our next workshop about #storytelling for #business? we'd love to add you and your colleague to the list. Email deborah@lexiaagency.co.uk #suffolk #PR #marketing

test Twitter Media - Are you interested in attending our next workshop about #storytelling for #business? we'd love to add you and your colleague to the list. Email deborah@lexiaagency.co.uk #suffolk #PR #marketing https://t.co/WN7TbFpJpX

Are you a new #food #business with a #health ethos at your core? We're looking for the perfect brands to align with our client on a new project. Must be a new #product this year. Please email deborah@lexiaagency.co.uk #PRrequest #food #business #partnership

We love this picture from one of our client's campaign projects last week. What #story has your business or organisation got to share about the things you've been up to in your sector or community? Get in touch to see how we can help. #PR #storytelling

test Twitter Media - We love this picture from one of our client's campaign projects last week. What #story has your business or organisation got to share about the things you've been up to in your sector or community? Get in touch to see how we can help. #PR #storytelling https://t.co/uRtWjNzE6r

Our new Storytelling for Business courses are now under way. If you think you'd like a workshop for yourself, a small team of directors, or those new to your internal #marketing and #PR output, please get in touch. email deborah@lexiaagency.co.uk

We're delighted to have a number of women involved in a project we're working on in London, all of whom will require their story capturing on film. If you'd like to work with us for the #video aspect of our #storytelling, please get in touch. Deborah@lexiaagency.co.uk

Phone: 07974 359001

Crisis Communications

Crisis communication is a subset of public relations designed to defend, preserve, and safeguard a company should a challenge, risk or threat to reputation arise.

Crisis can have a negative effect on brand image and identity. Crisis communication plans are deployed to save reputations against potential threats that prevent themselves, keeping company stature maintained within the industry.

Why You Need An Agency

If you face a challenge which poses a risk to your business’s reputation, Lexia can provide you with the skill and expertise to manage and quickly address it.

Businesses need a crisis communications strategy firmly in place as often these challenges and threats are unpredictable. Sometimes marketing campaigns don’t go according to plan or unavoidable disasters do occur. Without a crisis management plan, rumours and false information can spread at an uncontrollable rate. The speed of media dialogue takes no prisoners: you need to be alert to potential threats to how your business is perceived in an instant and properly respond to them.

Smaller enterprises may not have a dedicated crisis team, but as a threat may occur at any time, agencies such as us recommend correct procedure plans to protect your image.

Benefits of Crisis Communications

A corporation’s reputation is at stake when a crisis does emerge. Effective methods of correspondence can help you control, respond, and deal with one should your business face a risk.

Often, people will fill in the gaps with their own information of draw views from third-parties which could be fuelled by rumour. A proper crisis management framework allows you to take ownership, respond, and repair before your corporation become tarnished by an unforeseen crisis.

For example, cyber attacks and email hacks are becoming a more unpreventable commonplace. Admitting you’ve experienced one, offering a solution, and informing of a fix allows you to be on top of the solution before false information spreads. However, some crises are more harmful than others but similar steps can be implemented to manage the situation.

How Lexia Agency Will Help

We have a record of dealing with various crisis communications issues – from on-the-ground events-based scenarios, to negative online dialogue, and inaccuracies in media reporting.

With information churning over in real-time, 24/7 access to social media, and the complication of unpredictable events, crisis comms offers an efficient, proactive response to help avert potential backlash or damage to reputation. Turn to Lexia and you’ll be kept in safe hands.

We also offer an extensive set of public relations services such as copywriting, corporate communications, media training, and reputation management.

Client Testimonial

“As a national charity, always looking to retain and attract members, to grow our income levels and achieve positive press coverage, it is vital we preserve our reputation in a crowded sector. We reached out to Lexia for solid and supportive crisis communication support at an important time in our life cycle. We were enormously impressed with their swift and considered expertise and highly recommend their service.” – Pets As Therapy, Cheryl Tissot.

Don’t face a crisis alone. Contact us for invaluable support and advice.