This ‘PR business’ can often seem a complex and confusing one to first-time clients.
For some, they’ll have an experienced comms team in place and know how this ‘media stuff’ works pretty well. For others, however, it’s a whole new ball-game, and the only contact they’ve previously had with publications or broadcasters is when asked to pay for advertising.
When it comes to gaining you PR coverage, we really work hard to get under the skin of the story, and channel the right journalists, influencers, vloggers and bloggers, with the content which we know will serve their audience. Sometimes, that’s largely about reaching out to media in a particular region. Alternatively, it could be about discovering the perfect niche publication or trade newsletter or podcast, which gains traction among peers as well as your core customers.
If this is an area which baffles you, and you want to understand more about how we target the right copywriters, journalists, content writers and media influencers, drop Deborah and the team an email to find out more. Her contact is: firstname.lastname@example.org
In the meantime, take a look at some of our recent ‘trade’ coverage, where we pitched a story for our dental health client. He’s rapidly becoming something of a go-to ‘dentist celeb’, and no longer does he feel he solely has to pay for advertising to attract more paying customers to his dental practice.
- Posted by deborah
- On 7th May 2018
- 0 Comments