Imagine what you could gain by seeking the opportunity.
Imagine putting yourself in the frame for that thing you really want.
Or imagine yourself sat there watching someone else step up to the plate and take the acclaim for something you let slip by.
Well, we at Lexia very much believe it’s true that you miss 100% of the shots you don’t take.
That means, that if you spend too much time talking yourself out of entering awards you ‘might not win’, or holding back on talking about a story which ‘the press may not cover’, then you’re procrastination could leave your brand and business waiting much MUCH longer for the exposure and acknowledgment you’re secretly seeking.
This week, one of our clients is preparing the black dress and DJ atire, for a glittering business award ceremony?
It’s come about merely because the CEO has been bold enough to want to raise her PR and marketing game, and to seek greater recognition – to the benefit of customers, employees, and the brand’s overall reputation.
Awards can’t feel like they might be onerous to complete.
If you’re not a natural writer, then of course, it can be tricky to know how to ‘big up’ yourself in the right way.
That’s where we come in.
We also help you look at what awards you might enter – from ones in your sector (be you in healthcare, technology, education or something else) or in your geographical region or business network.
We then take on the storytelling within that award entry, using our team of editorial and copywriting staff to explore what the key messages are and how we can get that across.
Here’s our top three tips on writing an award entry:
READ THE CRITERIA
This sounds simple, but so often people disappear into a long dialogue about how their business was conceived and what it plans to do next, when the entry might need to be really specific about customer care, people management, or other significant elements of your daily working.
FEATURE TESTIMONIALS AND EXAMPLES
It’s not good enough just to tell a judge how great you are. What they want to know is how it’s impacted on specific customers and clients. Casestudies and testimonials are a great way to make that happen.
Remember that your chosen style of storytelling in your award entry is your opportunity to ‘engage’ with the judges in that first instance.
Dry entries with little personality are unlikely to make you stand out. Reflect the tone and nature of your business and brand in your submission.
If you’re considering entering awards this year, please do give us a call so that we can help you explore your options.
You can reach us by emailing firstname.lastname@example.org or calling 07974 359001.
- Posted by deborah
- On 14th June 2018
- 0 Comments